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Publishing apps to the Vodafone 360 Shop through

April 8, 2010

Today we’re excited to announce that you can now publish apps to the Vodafone 360 Shop through the website. The announcement marks the next milestone in the progression of the Joint Innovation Lab (JIL) partnership, enabling you to use open Web technologies to create, monetise and distribute apps to customers with JIL-enabled handsets.

Through the website developers can publish apps to selected Vodafone operating companies in Europe. Developers can choose to select from one, some or all of the selected markets for each app they publish.

Vodafone offers developers a number of compelling features, including:

* Clear pricing. Select from 20 price points ranging from €0.49 to €9.99 (£.049 to £9.99 in the UK) and set separate prices for each Vodafone maket.
* Attractive revenue shares. A standard 70/30 revenue share is offered with a monthly payment cycle. Payment is made approximately 60 days after the end of the month in which revenue is earned. Payment is done via direct funds transfer into your bank account (€, £ and $ are supported).
* A transparent review process. Apps will be reviewed within 10 business days. Accepted apps immediately become available in the Vodafone 360 Shop for the local market you selected.
* In-depth reporting. Reports show how many downloads/sales each app has had at each price point in each market. For paid apps, there are additional monthly reports showing the revenue share split and any applicable tax calculations, as well as invoices and remittance reports detailing and confirming payment.
* Range of handsets. Apps published to the Vodafone 360 shop are supported by 50 different handset models, including the Vodafone 360 H1 and M1 phones from Samsung, and many Symbian/S60 phones from Nokia, Sony Ericsson and Samsung.  Developers can choose to select from one, some or all device classes for each app they publish.

Apps published through will need to follow the JIL 1.2 packaging format, which is detailed in the  JIL Publishing for Vodafone.

For information on the marketing content (title, description, categorization, screenshots, etc.) needed to publish in the Vodafone 360 Shop, please refer to the Publishing_Your_Apps document.

For those of you who already have free apps in the Vodafone 360 Shop, you can continue to manage them through Vodafone’s existing publishing system here. However, some new phones and Vodafone markets will not be addressable through this system from later in 2010.

We look forward to seeing your next great app in the Vodafone 360 Shop soon!

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